All prices per month, plus VAT. 12-month minimum term, 3 months' notice to the end of the month. We give you the exact price based on your brand's search volume after the check.
50+ countriesavailable worldwide
Thousands of locationsper country, for regional hits
Desktop and mobilewith real searches
Around the clockincluding nights and weekends
Since 2009
No integration work for you
GDPR & DPA
No setup fee
Used by
We have worked with a wide range of brand monitoring tools. SEMSCOUT is my favorite, and in many cases it has given us the most reliable and the best results.
No keyword packages, no quotas. We assign each brand in each country to a tier based on its Google search volume. The tier determines how often we check, not how many spellings. So not only your price but also the monitoring profile follows the size of your brand.
Monitoring slot
The largest slot is your starting point. Each additional one costs only its monitoring, tiered by search volume. Small markets from €19 / month.
Example with 3 brands in 5 countries: 1 starting slot, 4 extensions, 4 small markets. Each additional slot costs only its monitoring, tiered by search volume.
Brand
DE
AT
CH
FR
NL
Brand A
1Starting slot
Extension
small market
Extension
not booked
Brand B
Extension
small market
small market
not booked
not booked
Brand C
Extension
not booked
not booked
not booked
small market
Price per slot
Starting slot
Extensions
small markets
Example: 1 starting slot and 8 extensions, priced by search volume.
Monitoring intensity
Every spelling is included in every plan. How often we check depends on the size of your brand: the more search traffic, the more damage an unnoticed third-party ad can do. That is why we check large brands more often, and core terms most closely.
Checks over 24 hours
Corebrandchecked at close intervals
Extendedbrand shopchecked regularly
Longtailbarndchecked at wider intervals
06121824 Uhr
Schematic. Check frequency rises with the size of your brand.
Why every spelling matters
Someone who doesn't want to be found rarely bids on broad match.
A third party who deliberately wants to capture traffic will hardly book your brand keyword as broad match, because that would stand out immediately. They book secondary spellings as exact match: typos, spaced and joined spellings, combinations with voucher or shop. The ad appears only when exactly that spelling is searched. That is why we check every spelling exactly as searchers type it.
Example: how a third party bids
brandBroad Matchstands out
barndExact Match
brand voucherExact Match
brand.comExact Match
Run the numbers.
What does an ad hijacker cost you when nobody notices?
An ad hijacker intercepts clicks on your own brand and collects commission for revenue you would have made anyway. Set the sliders to your values and compare the result with the price of protection.
Assumptions: 5% of clicks hijacked, 6% conversion rate.
Hijacked clicks
5,000
Resulting orders
300
Revenue
€60,000
Commission per month
€6,000
€72,000Commission per year to a single partner
Example calculations. Your actual values are shown by the free brand check.
Frequently asked questions
Does it pay off for us?
A single partner who bids on your brand and collects last-click commissions often costs more than the monitoring (see the damage calculator above). Third-party or partner ads that clearly violate guidelines and that you could take action against let traffic, sales, and commissions flow into other pockets while driving up your CPCs.
Manual spot checks see one device, one location, one time of day. But third-party bidders run ads in the evening, on weekends, and regionally. SEMSCOUT checks around the clock, from thousands of locations, on desktop and mobile, and secures every finding with evidence.
Aren't the auction data in Google Ads (Auction Insights) enough?
The auction data show you that someone is bidding on your brand, but not who is actually behind it and what the ad says. You mainly see the obvious competitors that appear with their own domain and against whom you usually have little leverage anyway.
The decisive part stays invisible. Ad copy, and with it violations such as false reseller claims or misleading discounts, doesn't show up. Affiliates advertising with your display URL are not recognizable as such, and there is neither a partner ID nor a redirect chain to attribute a hit to a partner. In addition, the auction data only cover auctions you took part in yourself. What happens at night, after the budget runs out, or in regions you don't target is missing. Bing is left out entirely.
On top of that, percentages are not evidence. For a warning, a commission reversal, or a trademark complaint, you need the specific ad with screenshot, time, and location.
The auction data tell you that something is happening. SEMSCOUT shows you who it is and delivers the evidence to stop it.
What sets SEMSCOUT apart from AdPolice?
Your price depends on the size of your brand, not on a keyword package. Every spelling is included, so you don't pay for each additional variant.
How is my price calculated?
The basis is the Google search volume of your brand per country. A monitoring slot is one brand in one country: two brands in Germany and Austria are therefore four slots. The largest slot is the starting point, brand protection from €299 and affiliate protection from €499 per month. Each additional slot costs only its monitoring, small markets from €19.
How many keywords are included, and why do you check large brands more often?
All relevant spellings of your brand. Keyword breadth is the same in every plan. The larger the brand, the more search traffic and the greater the potential damage if a third-party ad goes unnoticed. That is why we check large brands more often. Small brands are monitored just as broadly, only queried less frequently.
How does the free brand check work?
We monitor your brand around the clock for seven days. Then we show you the results in a live demo, right in the tool.
Is the check really no obligation?
Yes. You tell us your brand, we monitor for seven days and show you the results in a live demo. If we find no significant violations, we tell you. Only after that do we give you a fixed price, with no obligation at all.
Can I add countries or brands later?
Yes, at any time. Each additional monitoring slot costs only its monitoring, tiered by search volume. Small markets are available from €19 / month.
What term and notice period apply?
The minimum term is 12 months, with 3 months' notice to the end of the month. There is no setup fee. All prices are plus VAT.
Search queryAdbrand.com
In 7 days, you'll see who is advertising on your brand.
We monitor your brand around the clock for a week, show you every finding in a live demo, and then give you a fixed price. If we find nothing you could act on, we tell you, and you don't need us.
