Your partners advertise in your name. Do you know how?

Most partners work cleanly. Some, however, earn their commission exactly where the customer is already on the way to you: in the search for your brand. They book your brand name as a keyword, copy your ad including your domain, and route the click through their tracking link, or they lure with vouchers and discounts your program does not allow. You would have won the sale without them. You pay the commission anyway.

To keep spot checks from catching this, such ads often run only at night or in individual regions. That is why SEMSCOUT searches like your customers do: around the clock, at random times, and from hundreds of locations. We follow every suspicious ad to its destination, determine partner ID and network from the redirect, and secure screenshots of the ad and landing page as evidence.

Many programs work with exceptions: individual partners may bid on the brand with your explicit consent. You assign these partners to a separate category in SEMSCOUT. They trigger no alert and do not appear as a violation in your case list.

SEMSCOUT also checks ad copy for terms you do not want to see in your program, such as “voucher,” “official shop,” or exaggerated discount promises. You maintain the term list yourself. That way SEMSCOUT reports what really matters, and you don't argue with partners who followed every rule.

Why have brand CPCs gone up? How clean is our partner program? Sooner or later these questions land on your desk, usually when it suits you least. With SEMSCOUT, you are the one who knows first.

Your SEA team and legal department get their own access and work with the same data. And in the next weekly meeting, you show not only that your program is clean, but how you keep it clean.