Brand abuse: stop it before it hurts your brand.
SEMSCOUT uncovers unauthorized use of your brand and keeps your brand presence clean and under control.
Brand XY – official shop
brand-xy.com
Your ad
approved
Brand XY alternative – up to 30% cheaper
competitor.com
Competitor
Brand in the ad title
Brand XY genuine parts – official dealer
parts-direct.shop
Reseller
False dealer claim
Brand XY sale: 70% off, today only
deal-portal.net
Affiliate
Misleading discount
- Third-party ads checked
- 16
- with a clear violation
- 10
- no action needed
- 6
| Primary finding | Competitor | Reseller | Affiliate | Total |
|---|---|---|---|---|
| Confusable headline | 2 | no violation | 1 | 3 |
| “Official dealer” without authorization | no violation | 2 | no violation | 2 |
| Discount not backed on the landing page | no violation | no violation | 3 | 3 |
| Brand in the ad path, third-party landing page | no violation | no violation | 2 | 2 |
| With a violation | 2 | 2 | 6 | 10 |
Brand abuse in search engines has many faces
Competitors use brand names in their ads, resellers advertise products under other companies' brand terms, and affiliates attract clicks with misleading discount promises.
The result: users are misled, brand value is weakened, and ad budgets flow into the wrong channels.
10:30Your check: nothing foundDesktop, Nuremberg
14:07SEMSCOUT: 3 third-party ads detectedDesktop, Hamburg, visible 13:20–15:20
| Spot check | SEMSCOUT | |
|---|---|---|
| Checks | 1 | 684 |
| Devices | 1 | 3 |
| Locations | 1 | 214 |
| Violations found | 0 | 3 |
Manual checks? Nearly impossible. Too many devices, too many places.
We search the major search engines continuously and fully automatically, on different devices and from hundreds of locations per country.
Suspicious ads are documented automatically, including ad copy, destination URL, time, and screenshot. No violation slips past you, no matter when or where it appears.
The standard evidence pack is created immediately.
Evidence folder
Created 14:09
- Evidence documentation
- Search result, full page
- Ad in detail
- Landing page, full page
- Landing page, first view
- Trademark Complaint
6 files, 12.8 MB
We deliver everything you need to enforce your trademark rights
You can report unauthorized use of your brand in third-party ad copy to Google or Bing directly in the tool, with full documentation and screenshots.
Integrated case handling with defensible evidence and email templates lets you process recurring types of violations efficiently.
That way you respond to trademark violations quickly, efficiently, and defensibly.
Brand XY – official shop
marke-xy.de
Your adPosition 1
Brand XY genuine parts – fast delivery
teile-direkt.shop
Resellerdealer claim corrected
wettbewerber.de
no longer running
Competitor: removedafter a trademark complaint
deal-portal.net
no longer running
Affiliate: removedafter notice to the partner
- Open violations
- 3to0
- Affiliates in compliance
- 82%to98%
Everything you need, right at hand.
With SEMSCOUT, brand owners keep an overview, spot violations early, and can act consistently.
The result: a clean brand environment, higher compliance among affiliates, and protection of your brand value.
Brand protection experience since 2009
Intelligent monitoring
Our system checks at random intervals and from hundreds of locations per country, up to 200 times a day per keyword.
Regional results
Geotargeting also uncovers affiliates and brand bidders that run ads only in specific regions.
Automatic prioritization
We prioritize every result list by the type and frequency of the violation, so you know which cases to handle first.
Defensible documentation
We store every case with screenshots of the ads and landing pages, including exact timestamps.
Multi-client and team-ready
Manage separate logins and permissions so internal teams and external partners can work together.
Custom workflows
Adapt case handling to the way your company works.
Protect your brand now.
We monitor your brand terms for seven days and show you in a live demo who is bidding on your brand.