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Brand bidding: how to clean up your brand terms

See how brand bidding works, why it raises your CPCs, and how SEMSCOUT finds and stops unauthorized brand ads, automatically and defensibly.

Free brand check
SearchbrandAd auction3 other biddersDestinationbrand.comOther adscompetitor.com +2Detected · 09:14 · MunichSearchbrandAd auction3 other biddersDestinationbrand.comOther adscompetitor.com +2Detected · 09:14 · Munich
Cost
€0.05 to €0.30
Cost per click of your brand campaign
Traffic
21%
of clicks go to other ads
Attention
Position 1 to 3
Your ad moves down

Sample values

CPC on “brand”

€0.30

6×without outside bidders €0.05

  1. Wk 16gutschein-portal.deCoupon portal+€0.06
  2. Wk 19vergleich-xy.deAffiliate+€0.08
  3. Wk 22wettbewerber.deCompetitor+€0.11
Every additional outside bidder on your brand term raises the price you pay for clicks on your own brand, even when your campaign stays the same.

Every additional ad on your brand terms costs you real money

As soon as competitors or partners bid on your brand keywords, your CPCs rise, even if you advertise the brand yourself.

The extra competition drives up the CPC and sends potential customers to other sites.

The result: diluted traffic and rising costs for your own brand name.

Advertisers on “brand”

Last 30 days

Advertisers on the brand term brand, Last 30 days, with share of impressions
AdvertiserShare of impressions
marke.deYour ad
Affiliate2
vergleich-xy.dePartner ID 30417
deal-blog.netPartner ID 52290
Coupon portal2
gutschein-portal.dePartner ID 11862
sparcode.deNot a partner
Competitor2
wettbewerber.deOwn campaign
mitbewerb-shop.deOwn campaign
Outside advertisers
6
of those in your partner program
3

Sample figures

Share of impressions: on how many searches for your brand that advertiser’s ad appeared. Several ads appear at the same time, so the values do not add up to 100%.

Find out who is advertising under your name.

SEMSCOUT uncovers which affiliates, voucher portals, or partners use your brand in their ads, often without permission.

By automatically analyzing ads, destination URLs, and redirects, you identify violations reliably and see which brand bidders are bidding on your brand to collect commissions.

Case 2317mitbewerb-shop.deAd removed after 2 days
Template
Friendly notice: keyword option
To
marketing@mitbewerb-shop.de
Subject
Your ad on searches for “brand”

Hello,

we noticed that your ad appears on searches for “brand”. This is probably caused by a broad match keyword option in your campaign.

Please add “brand” as a negative keyword. A screenshot of the ad is attached.

ad-06-16-1042.png
  1. Notice sentTue Jun 16, 10:48
  2. Ad last seenWed Jun 17, 7:12 p.m.
  3. No longer foundThu Jun 18, since 7:00 a.m.
Sent from SEMSCOUT, with a template and a screenshot. Monitoring then checks automatically whether the ad disappears.

Not every competing ad is intentional.

Imprecise bid types and match options in Google and Bing Ads sometimes make third-party ads appear on your brand terms by accident.

In such cases, a friendly letter is usually enough to get the ads removed quickly and easily, straight from SEMSCOUT with a ready-made email template.

Brand bidding reportWk 22–33

Your share of ad clicks on “brand”

97 %

+18 pointsbefore 79 %

Result after 8 weeks

Cost
€0.30 to €0.21
CPC of your brand campaign
Traffic
21 % to 14.7 %
of clicks go to third-party ads
Attention
Position 3 to 1
Your ad is back on top

Sample figures

Meaningful reports give you transparency and control back

With SEMSCOUT, you get complete transparency over all brand bidding activity around your brand.

Our reports show you exactly who is bidding on your keywords, how often ads appear, and which partners are involved.

That way you stay in control of your brand environment and make sound decisions that lower CPCs and strengthen your own visibility.

Leading brands trust SEMSCOUT

  • OTTO Austria
  • Hurra.com
  • Flyeralarm
  • XXXLutz
  • Conrad
  • ERGO

Protect your brand now.

Free brand check

We monitor your brand terms for seven days and show you in a live demo who is bidding on your brand.