Your brand campaign has the best ROAS. As long as nobody bids against you.
As a performance marketer, you are responsible for CPCs, impression share, and budgets. SEMSCOUT shows you who bids on your brand terms, what it costs you, and how to stop it. Automatically, around the clock, on Google and Bing.
- Avg. CPC
- €0.05 → €0.30
- Impression share
- 96% → 79%
- Reason
- not shown
Cause found
3 other bidders, 2 of them from your partner program
- 1gutschein-portal.defrom week 16, Partner ID 11862Voucher site+€0.06
- 2vergleich-xy.defrom week 19, Partner ID 30417Affiliate+€0.08
- 3wettbewerber.defrom week 22, Own campaignCompetitor+€0.11
Documented with screenshotsExtra cost +€0.25 per click
Google Ads shows
wettbewerber-xyz.deis bidding on “brand” with
- When?
- With what?
- How often?
- Where?
SEMSCOUT shows
With what?
Sponsored
Brand alternative – up to 30% cheaper
Why pay more? Our alternative to Brand: same quality, free shipping from €50.
Takedown possible: Your brand in the ad copy
When?
Mon–Fri, 6–11 p.m.
Where?
Bavaria, NRW
How often?
on 21 of 30 days
What the auction data doesn't tell you.
Google shows you only the tip of the iceberg. SEMSCOUT shows you every detail.
In the auction data, you see which domains compete with you for your brand terms. You don't see when they run, with which ad copy, how often, and in which regions.
SEMSCOUT delivers exactly those answers, backed by screenshots and tracked over time. If a competitor uses your brand in ad copy, you have everything you need for a takedown via a Google trademark complaint.
Your customer searches for your brand
Commission
€14.40
to the partner, even though the customer searched for you
Your CPC
€0.05€0.306× higher
per click on your own brand ad
Paid twice≈ €9,000 per month
The most expensive conversion is the one you would have had anyway.
Paid twice: a higher CPC plus commission.
When a partner bids on your brand, you pay twice: through the increased CPC of your brand campaign, and through the commission for a customer who was already searching for you.
In none of your dashboards does this show up as its own cost item. It hides in the CPC increase on one side and in the affiliate statement on the other. SEMSCOUT brings both together and shows where budget leaks away.
Your channel report shows
Shift budget to affiliate?
Adjusted with SEMSCOUT
Misattributed7 % of your conversions
Good decisions need clean numbers.
Distorted channel data leads to wrong budget decisions.
Hijacked brand traffic distorts your reporting: in the last-click model, revenue that actually comes from your brand campaign shifts into affiliate reporting. Your impression share drops, and your brand ROAS looks weaker than it is.
Anyone who reallocates budget on that basis optimizes in the wrong direction. SEMSCOUT shows which partners collect revenue through your brand, the foundation for cleaning up your channel mix and steering by performance again instead of by cannibalization.
Your spot check
1 search
1 device
1 location
Nothing found. A coincidence?
SEMSCOUT checks around the clock
Checks
4,788
Devices
3
Locations
214
52 findingsyou need 3
- Ad-HijackingAffiliate team
- Brand abuseTrademark Complaint
- Brand BiddingNotice sent
On your desk3 instead of 52
Your time belongs to optimization, not to policing.
An end to spot checks. Only what matters reaches your desk.
Incognito windows, VPNs, googling your own brand: manual checks cost time and find only what happens to be running right now. SEMSCOUT checks your brand terms around the clock, on different devices and from hundreds of locations.
Results are prioritized by type of violation, and approved partners trigger no alert. Instead of a flood of hits, you get a clear weekly report, and whoever is responsible takes over the cases: the affiliate team, a trademark complaint at Google, or a friendly note to the competitor from a template.
In the quarterly review
Why are brand costs rising?
Your brand report Q3
- Outside bidders2012
- Avg. brand CPC€0.30€0.21
- Click share79 %90 %
Your argument≈ €4,900 less per quarter
When the budget meeting comes.
Make brand protection a metric in your reporting.
Brand costs rise, and at some point someone asks why. With SEMSCOUT, you then have not only the explanation but the evidence: how many third-party bidders were active, how many have been stopped, and how CPC and impression share have developed since.
That turns brand protection from a gut feeling into a measurable result for your team, an argument that holds up in every quarterly review.
Leading brands trust SEMSCOUT
What does your brand really cost you?
- Day 0Send your request
- Days 1–7Screening around the clockThird-party bidders on your brand: …
- Live demowith your results
The free brand check lets you find out: we monitor your brand terms around the clock for seven days. Then we show you in a live demo, right in the tool, who bid on your brand during that time and which partners the ads ran through.